IP stands for internet protocol, an IP address is basically a network address; a unique number assigned to every computer in the world. It is a numerical number attached to a computer device (that can connect to the internet) which allows providers to uniquely identify a device on the network and allow for the computer to talk to other devices. It has two main functions 1) it allows messages to be transported from one computer to another i.e. location addressing and 2) to allow networks to be identified over the internet- through identifying the IP address one can look up sites visited and by which computer.
2. What is Web 2.0, how does it differ from 1.0?
Web 2.0 is the current generation of internet and is also known as the ‘live web’. Economic, social and technology trends form the basis of the next generation of internet which refers more to how the web designers and end users use the World Wide Web as a platform. Whist 1.0 was more about one way information i.e. servers feeding users the information, Web 2.0 is an addition to this allowing more interactive information sharing between servers and its users.
Web 2.0 allows users to submit and collaborate information online whereas web 1.0 was about one way information. A great example that shows the d
ifferences between Web 1.0 and Web 2.0 is the two sites Britannica online and Wikipedia. Britannica online is more about information being distributed one way (web 1.0) where as Wikipedia allows users to post information hence being more interactive with them (web 2.0).
Other examples of 2.0 include networking sites such as facebook and twitter, blogging, podcast/vodcasts etc. Each of these sites allows for heavy interaction with their users and other people online and it also allows for fast and easy information to be transported
Web 2.0 has allowed companies to do business online in an new and efficient way, web 2.0 essentially is about ‘linking people’ (Baltzan and Phillips et al 2010 pp 110) where as web 1.0 was more about ‘linking information (Baltzan and Phillips et al 2010 pp 110). Companies can seek to gain competitive advantage in the market place if they make the move from web 1.0 and 2.0. 2.0 allow businesses to allow access to critical business applications online.
3. What is Web 3.0?
Web 3.0 is again another addition to web 1.0 and web 2.0. There is not one definte definition about 3.0 however; this new addition focuses more on software agents interacting with each other. Essentially this is a new concept that is turning the internet into a data base using meta-data (that is data about data) e.g. tags in a photo. Web 3.0 allows people to search for information or products through different meangs e.g. amazon suggesting products that other people have purchased and searching for photos using a photo.
Below is a video that sums up web 1.0, 2.0 and 3.0 and identifies where they differ.
4. Describe the different methods an organisation can use to access information
There are four main ways an organisation can access information: intranet, extranet,
portal and Kiosk.
1)Intranet: internalised portion of the internet. Intranet is protected from ourside access
and allows organisations to proceed information and software to only their employees. It
is a private computer network that uses IPs to ensure privacy when sharing organisations
information across the company.
2) Extranet: An extranet is similar to an intranet however the extranet allows for strategic allies i.e. customers, suppliers, partners etc) to gain access the this private information.
3) Portal: A portal is technology that provides access to information. They are sites that offer a immense amount of services and information e.g. email and search engines. There are two types of portals; general (including things such as Google or yahoo) and niche portals (such as
4) Kisosk: a kiosk is a publicly accessible computer that allows for interactive information browsing. Kiosks usually run specific programs/ software systems that provide simple information and navigation through the program. A great example of a kiosk is the self-check in kiosks at airports. These are simple programs with little navigation to allow customers to electronically check in for their flights.
5. What is eBusiness, how does it differ from eCommerce?
E-commerce is the buying and selling of goods and services over the internet where e-business is the conduction of business over the internet; this includes buying and selling, but also the serving of customers over the internet and work with business partners. The main difference between e-business and e-commerce is that e-business refers to online exchanges of information where E-commerce refers only to online transactions. E-business is more about online business as a whole whilst ecommerce focuses purely on the transactions in process. E.g. facebook is still classified as ebusiness because although no transactions are being placed through the site, business is still being conducted through bogs, advertisements and networking.
6. List and describe the various eBusiness models? (Hint: B2B)
1) Business to Business (B2B)- This is a business buying and selling goods and services to
other businesses.
2) Business to Consumer (B2C) A common model found in society too
where a business
3) Consumer to consumer (C2C) consumers interact with each other selling goods and
services . This can include sites such as ‘ebay’ ad ‘gumtree’
4) Consumer to Business (C2B) The consumer sells goo
ds or services to businesses. E.g a web master offering advertising services on amazon
7. List 3 metrics would you use if you were hired to assess the effectiveness and the efficiency of an eBusiness web site?
1- You can measure how long people spend on your site
2- You can determine the types of people who visit your site- demographic information
3- You can assess the process of buying products on your site- is it easy for consumers, are consumers buying
8. Outline 2 opportunities and 2 challenges faced by companies doing business online?
Opportunities:
- The operation is 24/7. Business is not limited to 9-5 on a business day, through online businesses the business is continuous and constantly accessible for consumers
- Improved information about the product. Online businesses allow for people to research their product better- getting the best price for it and also able to leave comments about the product and find out what other people think of it.
Challenges:
- A major challenge is the security of consumers
- There are a lot of people doing business online so a major challenge faced by a company would be making sure your company and goods are found by consumers easily. When someone searches for your business you want it to come up first and be readily available for them.
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